Travelodge has 300 hotels within the UK, Ireland and Spain (20,000 rooms in total). Over 6 million people stay with Travelodge every year.
Growth:
Travelodge has a target of 32,000 rooms by 2010. This will be achieved via organic growth including new build properties and regenerating existing buildings. By the 2012 Olympics, Travelodge aims to be the biggest hotel brand in Central London (within the North and South Circular), with a target of 7,000 rooms in the Capital.
Travelodge has 30 hotel openings planned in 2007, which equates to one new hotel opening every nine days. Locations include: Heathrow Terminal 4 & 5, Luton, Swindon, Glastonbury, London Euston, London City Road, Eastbourne, Holyhead, Blackpool, Redditch, and Windsor.
Low pricing strategy:
Travelodge is a consumer champion brand, focused on driving prices low across the hotel industry. The budget chain's low prices are delivered by commitment to operational efficiency and a low cost business model. Travelodge sells over one million rooms at £26 or less each year.
80% of bookings online:
Rooms are available 12 months in advance online at www.travelodge.co.uk. There are 2.2 million visitors each month to Travelodge's booking website.
People :
An experienced management team is in place to grow this business and continue to deliver strong return on assets. Travelodge employs 4,896 staff, 4,678 in the UK, 164 in Ireland and 54 in Spain. Keith Hamill is Non Executive Chairman. Board Directors are: Grant Hearn (Chief Executive), Guy Parsons (Chief Operating Officer), Paul Harvey (Property Director) and Jon Mortimore (Chief Financial Officer)biographies of the executive team can be found at www.travelodge.co.uk/press/team.php.
Product:
to ensure all our customers get a good night's sleep, each room has a Hypnos luxury king-size bed with en-suite bathroom, colour TV, pay on demand movies, telephone, Internet service and free tea and coffee making facilities.
Brief History of Travelodge:
Travelodge was the first budget hotel brand to launch in the UK. In 1985, Trusthouse Forte owned Travelodge and opened its first hotel on the A38 Barton Under Needwood North of Lichfield before developing another six roadside hotels in its first year. Travelodge is now owned by private equity firm Dubai Investment Capital.