Leading budget hotel chain Travelodge announced today that it has recorded the highest ever number of UK hotel rooms sold in one day. In the last 24 hours, Travelodge has sold over 87,000 hotel rooms via its £9 autumn sale.
One of budget chains double or family rooms (for four) was selling every second for the first nine hours with the rest of the haul coming throughout the remainder the day. At just before midnight Travelodge had sold 36,190 £9 rooms, 23,085 £19 rooms and 27,804 non-sale rooms, making it the biggest hotel room sale day in the history of UK tourism.
Travelodge's UK Managing Director, Guy Parsons said: "Our £9 and £19 sales are usually very popular but yesterday was a massive day for us and the UK consumer. It is clear that many people are seeking a bargain in these more difficult economic times and we are able to provide it.
"Whilst trade is still challenging for everyone, it is very encouraging to see the UK traveller's faith in our product and the wider Great British holiday offer."
The Travelodge sale included hotels right across the UK with hundreds of rooms sold in seaside towns, cities including London and Edinburgh and airport hotels including its properties at Heathrow.
The £9 sale has helped to maintain the hotel pricing campaign that Travelodge embarked on in January. The budget chain launched the UK's first hotel 'Price Check' programme, comparing over 1,000 hotel prices every day to ensure it remained the price leader.
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About Travelodge
The first budget hotel brand to launch in the UK in 1985, Travelodge now operates 375 Hotels (over 26,000 rooms) nine in Ireland, three in Spain and the rest in the UK. Travelodge aims to be the biggest hotel operator in London by the 2012 Olympics with over 7,000 rooms in the capital.
Six and a half million people stayed with Travelodge last year and 87% of reservations are currently made online at travelodge.co.uk, where room rates start at £19 a night. The chain employs 5,500 staff.