Travelodge today announced that it has become the first British budget hotel brand to begin communicating with its customers through the social messaging service Twitter. The UK's fastest growing hotel chain will use the online portal to interact with its customers and inform them of new offers, hotel openings and job opportunities.
Charlie Herbert, Travelodge E-Commerce Director said: "Over 85% of Travelodge reservations are conducted via the web and with such a strong online following, it makes sense to interact with our customers via Twitter. This will enable us to instantly tell our followers of latest offers, inform them on new Travelodge openings and keep them updated on general company news. Its an instant, efficient and modern way of interacting with our customers."
To celebrate the official launch of Travelodge's UK Twitter page, the budget hotel chain is offering a £10 discount voucher for its Twitter followers. The £10 voucher can be used for stays at its hotels across Britain between 29th November 2009 to 17th January 2010. (Bookings must be made by 30th September 2009).
Visit: http://twitter.com/TravelodgeUK to follow Travelodge on Twitter.
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Notes to editors:
Terms and conditions apply for the £10 discount offer - go to http:// twitter.com/TravelodgeUK for further information.