New Report by Travelodge Unveils 2024 Travel Trends: It’s All About Location and Value

Today Travelodge, the UK’s first budget hotel brand, has released its latest Travel Report which delves into the upcoming holiday travel trends for 2024, as voted for by the nation.

The release of Travelodge’s 2024 Travel Trend Report, which was commissioned by the hotel chain and surveyed 2,000 British adults, coincides with the launch of the hoteliers first room offer of the year; over one million rooms for £35 or less are up for grabs across the UK, for those times where the nation Better Get a Travelodge.

Key findings from the Report revealed that over two-thirds of the nation will be travelling this year with over 80% of these respondents travelling for leisure purposes.

A third of those polled are opting to holiday on British shores with approximately two-fifths choosing to split their holiday time between the UK and abroad and just over a quarter will be travelling overseas.

Brits are looking to cast aside the doom and gloom of the cost of living crisis as over a fifth plan to spend more money on travelling over the course of this year, in comparison to 2023.

As more Brits are choosing a UK getaway over trips abroad, the Report delved deeper into the key factors behind the nation’s ‘staycation’ travelling decisions and location was voted as the most important factor with approximately three-quarters of travellers polled stating that destination was key when planning a getaway.

Over two-thirds said value for money was an essential consideration when planning their trips for 2024.

Interestingly, over half of respondents stated that this year they would be willing to part with more money for sustainable and responsible travel choices with two-thirds of Gen Z concluding that they would be willing to spend considerably more when it came to sustainable travel. This is in stark contrast to Gen X with just over a third, of those polled, willing to lay out more money for such a choice.

Visiting new places will also be on the nation’s travel agenda for 2024 as half of those polled stated that they are keen to start exploring holiday hotspots closer to home.

A good night’s sleep is also a crucial component as over half of respondents voted that this was non-negotiable when it came to choosing holiday accommodation.

A Travelodge Spokesperson said:

“Travelodge’s 2024 Travel Trends Report reveals that Brits are still prioritising travel despite the ongoing cost of living crisis. We are seeing a broad spectrum of curiosity in UK travel with location and value now being the most important factors, followed by sustainable choices and a good night’s sleep.

“With a network of over 580 hotels spanning the length and breadth of the UK and with value at the heart of everything that we do, Travelodge hotels are a great base for holidaymakers to explore the UK in 2024. We are also in the middle of our most significant brand transformation to date, which is continuing at pace with over half of our estate set to be completed to our premium look and design by the end of this year.

“This multi-million-pound investment includes a new style reception area, next-generation rooms with bedside charging ports and blackout curtains as well upgraded bar cafes and a number of sustainable initiatives such as installing low energy lighting throughout our hotels, with motion sensor controls, and the installation of aerated showers and taps in the en-suite bathrooms to conserve water usage. All of these features help to ensure our guests have a comfortable and relaxing stay and prioritises a good night’s sleep thanks to our Travelodge Dreamer™ bed!”


For further information, please contact:

Travelodge Press Office

T: 01844 35 8703


Notes to editors 

The research was conducted by One Poll on behalf of Travelodge with a sample group of 2,000 British adults across geographies and demographics, in December 2023.

Travel Offer Terms and Conditions

Rooms for £35 or less reflects the lowest saver room rates available (approx. 1,690,143 rooms for £35 or less for stays between the 8th January 2024 and 25th December 2024, as of 08/01/2024) for stays booked on our website (excludes hotels in Northern Ireland, Ireland & Spain)

Travelodge’s standard booking terms and conditions apply, these can be viewed at


About Travelodge

In 1985, Travelodge became the UK’s first budget hotel brand when it opened its first hotel at Barton-under-Needwood. Today, we operate nearly 600 hotels across the UK, Ireland and Spain and annually welcome over 21 million guests.

With rooms for £35 or less, Travelodge is the ideal base for all business and leisure trips and we aim to offer customers the location, value and quality to suit all their travel needs.

We are currently looking to expand our UK hotel network and we have identified a further 300 locations where we would like to open a Travelodge hotel.

Travelodge employs over 12,000 employees and is dedicated to creating an environment where everyone can learn more, earn more and belong.