Travelodge completes acquisition of final Spanish hotel from deal agreed with Louvre Hotels Group
Travelodge, the UK’s first budget hotel brand which operates over 600 hotels across the UK, Ireland and Spain, continues its Spanish expansion and has today announced that it has completed the acquisition of a hotel in Barcelona – the 6th and final hotel acquired as part of the previously reported deal agreed with Louvre Hotels Group earlier this year.
Travelodge Barcelona Cornella Fira is a 138-room hotel that Travelodge will operate on a long-leasehold basis. The five other hotels in this deal located in Alicante, Barcelona, Madrid, Malaga and Murcia were acquired on a freehold basis and completed in April. The acquisition builds on Travelodge’s existing strongly performing Spanish business, bringing its presence in the Spanish market to 12 hotels.
Jo Boydell, CEO of Travelodge, says: “Spain is an important market for us, we have been progressing our exciting growth plans, doubling our presence there this year with this acquisition, and also signing three further new build lease agreements.
“We are pleased to announce the completion of Travelodge Barcelona Cornella Fira, which will be our fourth hotel in Barcelona and we look forward to welcoming our new colleagues to the Travelodge team.
“We have ambitious plans to grow our hotel network further over the next few years, providing great value choices to business and leisure travellers across Spain.”
In October, Travelodge announced it had agreed deals for three new hotels in Spain located in San Sebastian, Cadiz and Alicante. All three are new constructions, with work due to commence in 2025. The addition of these three hotels, once open, will bring its Spanish estate to 15 hotels.
Travelodge has nearly four decades of expertise in operating budget hotels, due to its prominent presence in the UK. To help capitalise on its Spanish growth opportunity, the group identified initial target markets for the development team to seek opportunities – areas that currently have a shortage of good quality, economy branded accommodation. Target markets now include: Barcelona, Madrid, Valencia, Alicante, Bilbao, Málaga, Palma Mallorca, San Sebastián, Seville, Benidorm, Córdoba, Gerona, Granada, Las Palmas De Gran Canaria, Santiago de Compostela, Santander, Tarragona, Valladolid and Zaragoza.
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For further information please contact:
Alison McNulty, Property PR Manager Travelodge
alison.mcnulty@travelodge.co.uk / 07774 055285
About Travelodge
Founded in 1985, Travelodge is Britain’s very first budget hotel chain and today is one of the largest budget hotel chains in the UK, with a portfolio of over 600 hotels and over 47,000 bedrooms across the UK, Ireland and Spain.
In Spain, Travelodge has an established profitable presence and has ambitious growth plans within this market and has identified the top key locations where it would like to open additional hotels in Spain.
Welcoming over 22 million guests annually across the UK, Ireland and Spain, the majority of Travelodge hotels are located in major cities, towns and holiday hotspots as well as by airports and key business hubs. With 90% of its hotels rated 4* or above on TripAdvisor, Travelodge is proud to offer guests across its diverse customer base a good value experience – whether they are travelling for business or leisure. In 2023, approximately 50% of rooms were sold for less than £60.
Whether out celebrating a birthday, going to a concert or sporting event, visiting friends and family, taking a business trip, working away from home, or taking a short break, we help people to go and do their thing by Being the Brilliant Base.
Travelodge continues to invest in its ongoing hotel refit programme which is expected to see 50% of the Travelodge room estate upgraded to its new design by the end of 2024. The brand is also continually evolving its quality offering to deliver a better experience for its diverse mix of business and leisure guests such as its new look Bar Cafe design, 85 Bar Café, which has been rolled out to selected UK and Spanish hotels as part of the refit programme.
Travelodge is focussing on its environmental and social impact, with sustainability integral to its business strategy. Its Better Future sustainability plan aims to build a more sustainable future for its customers, colleagues and the planet, underpinned by three core pillars: Inclusive – ensuring we are accessible, inclusive and well-priced to our customers and colleagues; Caring – creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing; and Conscious – Travelodge is conscious of its impact on the planet, taking into account the waste it produces, the energy and other resources it consumes and the carbon emissions it generates.
For further information visit travelodge.co.uk or the Travelodge Hotels Limited LinkedIn page.