Great British Beer Festival 2009, Earls Court, London (August 4th- 8th)
As part of a pioneering new sponsorship arrangement for the Champion Bottled Beer of Britain competition, Titanic Stout from the Titanic Brewery, Stoke on Trent, will now be sold by Travelodge in its 100 hotels with Bar Cafes.
Chosen by a panel of judges, Titanic Stout is described by the brewery as an 'old fashioned ale, consisting of a dark combination of malt and roast with hops and a strong, well balanced flavour'. Travelodge, through sponsoring the competition, is committed to selling the winning beer and is delighted that a drink of the calibre of Titanic Stout was chosen.
Paul Harvey, Managing Director of Travelodge, and one of the competition judges, said:
"Titanic Brewery has produced a wonderful beer in Titanic Stout and it fully deserved to win. I am delighted that we will now be able to sell an award winning beer in our hotels and I expect it to be a real hit with our customers.'
Roger Protz, a world renowned beer author, and long time CAMRA member, describes Titanic Stout as 'jet black in colour but with the ruby edge that is typical of the style. The aroma is big and deep, with an espresso coffee and bitter chocolate note, underscored by biscuity malt and tart hops. Liquorice comes through on the palate, while the biscuity malt builds on the tongue. The finish is long, with intense notes of coffee, chocolate and burnt cake from the malts and a lingering hop bitterness.'
ENDS