EXECUTIVE APPOINTMENT
TRAVELODGE APPOINTS NEW SALES & MARKETING DIRECTOR
Travelodge, the UK’s biggest independent hotel chain is pleased to announce the appointment of Karen Broughton as Sales and Marketing Director. Karen joins Britain’s iconic value hotel brand from the Money Advice Service (MAS) where she is presently Executive Director, Marketing and Service Delivery.
While at MAS, Karen introduced the highly successful ‘Ask Ma’ television advertising campaign and drove substantial growth in online share. Prior to joining MAS, Karen held a range of senior positions in travel and retail, building distinctive brands, developing products and driving digital growth.
Karen began her career with British Airways, where over a fifteen year period her responsibilities included the British Airways brand, service development and brand manager for Club World, where she launched the transatlantic sleeper service. Following British Airways, Karen was Brand Director at BAA, the operator of UK airports including Heathrow and Gatwick; and Marketing and Communications Director at World Duty Free, the global airport duty free business.
Karen will join the Travelodge team in September 2014 and will report to Travelodge’s Chief Executive, Peter Gowers.
Peter Gowers, Travelodge Chief Executive said:
“We’re delighted that Karen will be joining the new Travelodge team. We’re making encouraging progress on our strategy and Karen’s extensive experience in developing distinctive brands will be a great asset as we continue our journey to become Britain’s favourite hotel for value.”
Karen Broughton commented:
“I am delighted to be joining Travelodge at such an exciting time and to be returning to the travel industry. The value hotel market is one of the fastest growing areas of travel and Travelodge has a great opportunity to develop a more distinctive personality and further strengthen its offer to customers, both in the hotels and online. I am looking forward to joining the team and helping drive the brand on to further success.”
A supporting image of Karen Broughton is available by calling the Travelodge Press Office on 01844 35 8703
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For further information:
Contact the Travelodge Press Office on: 01844 35 8703 or email: pressoffice@travelodge.co.uk
About Travelodge:
The first budget hotel brand to launch in the UK in 1985, Travelodge has expanded beyond its traditional roadside hotel network into more key city centre and leisure locations, and today operates over 500 hotels and 38,000 rooms across the UK, Ireland and Spain.
Approximately 17 million people stayed with Travelodge last year and 85% of all reservations are currently made online atwww.travelodge.co.uk, which is one of the UK’s top five most visited travel websites, attracting over 1.2 million visits each week.
The company has recently embarked on a strategy to become Britain’s favourite hotel for value. As part of this programme, Travelodge has invested £57 million into modernising its hotels across the UK. As part of the make-over, the Company has replaced all of its existing beds with a bespoke king size luxurious Travelodge Dreamer bed. Also Travelodge has recently launched a £25 million advertising campaign which has been designed to inspire Britain to get up and go.
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For further information:
Contact the Travelodge Press Office on: 01844 35 8703 or email: pressoffice@travelodge.co.uk
About Travelodge:
The first budget hotel brand to launch in the UK in 1985, Travelodge has expanded beyond its traditional roadside hotel network into more key city centre and leisure locations, and today operates over 500 hotels and 38,000 rooms across the UK, Ireland and Spain.
Approximately 17 million people stayed with Travelodge last year and 85% of all reservations are currently made online atwww.travelodge.co.uk, which is one of the UK’s top five most visited travel websites, attracting over 1.2 million visits each week.
The company has recently embarked on a strategy to become Britain’s favourite hotel for value. As part of this programme, Travelodge has invested £57 million into modernising its hotels across the UK. As part of the make-over, the Company has replaced all of its existing beds with a bespoke king size luxurious Travelodge Dreamer bed. Also Travelodge has recently launched a £25 million advertising campaign which has been designed to inspire Britain to get up and go.